Let’s get one thing straight: if you want to attract more customers to your dispensary, you’re going to need an amazing product. But that’s just the beginning. You also need to be strategic about how you market your product and create an experience that keeps customers coming back for more. So how do you do all of that?
Sifting through all of the fluff can be time-consuming and frustrating. That’s why in this blog post, we’ve put together a complete simple guide on how to attract more customers to your dispensary.
Let’s roll into it.
Make sure your dispensary website is SEO optimized
First and foremost, if you want to attract more customers to your dispensary, you’ll need to understand search engine optimization. In a nutshell, this is the process of making your website more visible on search engine results pages. And since most people use search engines like Google when they’re looking for dispensaries, it’s essential to ensure that your site appears as ‘high’ up in the results as possible.
Of course, this is easier said than done. The cannabis market is constantly evolving, and so is SEO. That’s why it’s important to stay up-to-date with the latest trends and best practices. But if you can master the art of SEO for dispensaries, you’ll be well on your way to cornering the cannabis market.
A big role in your dispensary’s SEO success involves creating quality content that’s relevant to your audience. Your site should be packed with useful information about cannabis and the products you offer, and it should be easy for search engines to find and index your content.
A couple of steps you can take to optimize your site for search engines include:
- Using keyword-rich titles and descriptions.
- Creating informative and keyword-rich page titles.
- Writing unique and compelling meta descriptions.
- Using keyword-rich headings throughout your site.
- Adding new content regularly.
- Promoting your content through social media and other channels.
Read our blog post detailing “Search Engine Optimization for Dispensaries: The Basics” for additional tips.
Offer various incentives and discounts
One great way to attract more customers is to offer incentives and discounts. By offering a discount on their purchase, you can entice customers to visit your dispensary instead of your competitor’s. And what’s even better than attracting new customers? Keeping them coming back! By offering regular discounts and specials, you can build customer loyalty and keep them coming back again and again.
First-time customer discounts
Giving a discount to first-time customers is a smart approach to getting new business. Make sure you have other marketing methods in place, such as a loyalty program to keep people coming back. Otherwise, you could have a flood of first-time consumers arrive to receive their discount. And it is possible you will not see them again.
Read our blog post discussing how to “Create a Dispensary Loyalty Program in 5 Simple Steps” for a quick tutorial.
Friends of customers are friends of yours
What if you could get new customers to your cannabis shop without spending a fortune on advertising? You can use the power of your existing customers to help you get more clients! Whenever an existing client brings in a new customer, provide a referral discount. This will encourage your current client base to promote your company and generate many more new consumers.
On their birthday, many people enjoy being treated like royalty. Therefore, giving a birthday discount is a wonderful method to make people feel special at your dispensary.
Themed discount days
Customers appreciate discounts and incentives, so offer them on themed discount days. It’s a fantastic method to market your top-selling items, categories, and brands. This is a great method to attract new consumers who want a bargain on their favorite product.
Create a customer loyalty program
Customer loyalty programs have been found to raise consumer spending, visit frequency, and brand attention. It also demonstrates that you appreciate your consumer’s business and want them to return again. At the point of purchase, on social media, and in your email newsletter, advertise your rewards program. Show people why it’s worth being a fan of yours by emphasizing all of the benefits.
Read our blog post emphasizing how to “Create a Dispensary Loyalty Program in 5 Simple Steps“.
Seek partnership opportunities
Are you willing to get creative? There’s more to marketing than slapping up a few flyers and waiting for the customers to come rolling in. You’ve got to think outside the box if you want to succeed in the cannabis industry.
For example, why not set up a booth at your local (cannabis-friendly) health food store? Hand out samples of your non-infused products and chat with people about the benefits of CBD. You can even sponsor a booth at the big skateboarding event that’s coming to town. Consider even donating some prizes for the winners of competitions.
By partnering with local businesses, you’ll show that you’re invested in your community. And that’s the kind of dedication that customers are looking for.
Keep in touch
As any savvy dispensary owner knows, the key to attracting more customers and keeping them coming back is through targeted marketing. And that means getting their contact information so you can stay in touch.
Whether it’s through a loyalty program, event sign-in sheet, or simply asking for their email address and cellphone number, make sure you’re collecting customer information. This way you can continue to send them targeted marketing messages – including promotions and discounts – that will drive them back into your dispensary.
Consider a tap to connect tile for your phone. This one tile would enable you to attract more customers to your dispensary by tapping your phone to another in order to connect with prospects and replace the need for you to print multiple business cards. Plus, you can create your own custom landing page.
Every business owner’s dream is to have a line out the door of customers waiting to give them their hard-earned money. But in today’s economy, it’s not enough to just have customers. You need to attract more customers to your dispensary and keep them coming back. By following these simple guidelines, you’ll be well on your way to growing your dispensary’s fanbase.
Have any questions? Need a hug?
You can get in touch with us here at WeedBoost if you need any help with ideas to attract more customers to your dispensary, SEO (search engine optimization), social media management, or anything else to do with this whole “cannabis thing”. We got you, always.