As a dispensary owner, have you ever considered why your dispensary needs to be on LinkedIn? If you’re in the cannabis industry and you’re not on LinkedIn, you’re missing out. LinkedIn is the perfect platform for connecting with other professionals in your industry, building your brand, and growing your business.
In this article, we’ll cover the marketing platform itself and the five reasons why your cannabis business needs to be on LinkedIn.
But first, let’s discuss…
Why LinkedIn?
Pro-cannabis
That’s right – LinkedIn is pro-cannabis. There are dozens of groups devoted to discussing the latest industry news, sharing job opportunities, and networking with other like-minded individuals. And since LinkedIn is a professional platform, you can be sure that all of the discussion is intelligent and respectful.
More exposure
LinkedIn is a gold mine of potential followers and those who engage with your content. As an unknown person on Instagram, you’ll struggle just to reach half as many people! Your dispensary needs to be on LinkedIn because the algorithms work so that your posts reach beyond just your followers. LinkedIn has the ability to ensure your posts reach an average of 1000 minds per post!
Marketing made easy
Anyone who’s ever tried to advertise their cannabis business on Facebook knows that it’s pretty much impossible. The algorithms are set up in such a way that your posts are likely to be seen by only a small fraction of your followers, and you’re constantly at risk of having your account suspended or even shut down entirely.
Your dispensary needs to be on LinkedIn because it is a much friendlier platform for cannabis businesses. Not only is it easier to reach your target audience, but you’re also less likely to run into any problems with the site’s terms of service.
Now let’s get into the nitty gritty…
Dispensaries are businesses, and businesses need to be on LinkedIn
There’s no question that LinkedIn is the place to be for businesses. After all, LinkedIn is where professionals go to network and build relationships. And what is a dispensary but a business?
Your dispensary needs to be on LinkedIn for the same reason that any other business should be on LinkedIn: to network and build relationships. In short, dispensaries should be on LinkedIn because it’s good for business.
LinkedIn is a great way to connect with potential customers and partners
Let’s face it, the marijuana industry is still somewhat taboo. That means that dispensaries have to work a little harder to build relationships with potential customers and partners. But that’s where LinkedIn comes in. LinkedIn provides dispensaries with an opportunity to connect with other businesses in the industry, as well as potential customers who may be curious about marijuana products and services. By creating a profile and connecting with other professionals in your industry, you can open up a world of new opportunities.
Your dispensary needs to be on LinkedIn to build your brand and reach new audiences
LinkedIn is a great platform for branding. With LinkedIn, you can control how people perceive your brand. You can show the world that you’re a professional, trustworthy business that’s worth doing business with. With LinkedIn, you can also reach a larger audience of potential customers and clients who may be interested in your blogs, products, and/or services.
Your dispensary needs to be on LinkedIn to stay up-to-date on cannabis news and trends
As a dispensary owner, you know that it’s important to stay up-to-date on the latest cannabis news and trends. After all, your customers expect you to be an expert on all things ‘weed’. But with so much information out there, it can be tough to keep up. That’s where LinkedIn comes in. By joining LinkedIn, your dispensary can connect with other businesses in the industry, learn about new products and technologies, and stay ahead of the competition.
Your dispensary needs to be on LinkedIn to help you attract investors
LinkedIn is full of high-powered executives and entrepreneurs who are always looking for new opportunities to invest in. And what better opportunity than a flourishing dispensary? By being on LinkedIn, you can make valuable connections with these people and let them know about your business. You never know who might be interested in becoming an investor!
What we mean by all this…
So, if you’re not on LinkedIn yet, what are you waiting for? The cannabis industry is growing rapidly and LinkedIn is the perfect platform to help your business grow with it. Get started today and see the results for yourself!
Furthermore…
Here at WeedBoost, whether you need a brand new website, SEO (search engine optimization), social media management, or just someone to talk to about this whole “cannabis thing”, allow us to be your go-to team. You can reach us here, let’s chat!
